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This is TeleMagic's 25th year:  Organizing, Simplifying and Empowering computers, telephones, and people to work together for sustainable business success.

Yes, it is hard to believe that this is TeleMagics 25th year.  How many software titles have done that?  It's been almost ten years since Sage pulled the plug on R&D but not on sales.  Still delivering one of the best bangs for the buck, TeleMagic is licensed by the number of concurrent users.  There are no recurring fees or additional per "named user" costs.  It is available on-line Software as a Service SaaS with a quarterly subscription model, or it can be used with go global, terminal servers and other remote access solutions. 

We recently converted a Roofing contractors DOS TeleMagic which was highly customized and had been in use for 10 years to a TeleMagic for Windows System using hot buttons.  The 10-user system tracks roofing inquires through collections and deposits.  It automates proposals and scheduling jobs, it prepares invoices and posts payments for the daily deposit.  Joe Locke had attempted to replace his DOS TeleMagic with a custom application as he could not find anything off the shelf that worked better than his DOS eleMagic.  in fact, he spent many thousands of dollars on programming and in the end, did not get a functional system.  They told him that TeleMagic was dead.  But then they did not understand the power to build custom applications that is built into TeleMagic.   

So we undertook a conversion project.  it took 3 months,  now Joe has a complete service record and a new Google Maps link to every roof top in Tucson Arizona that he has ever touched.  over the past 11 years.    The boiler plate proposal generation and editing is automated with hotbuttons. Contracts and proposals are faxed using the automation server.  Microsoft word is now the word processor.  Outlook is now the email system.  A custom Accounts receivable program in Dos is now build in Telemagic using level 2.    The System has been up now for a year and a half with minimal support.  Call Joe and ask him if Telemagic is Dead or very much alive and indespensible for his business processes.   

Companies and individuals that have figured out that TeleMagic is a rapid application development tool (written in Visual Foxpro and Delphi) that can be rapidly configured and reconfigured to do many unique contact management tasks.  

My clients use it for suspect, prospect, new customer, customer retention tasks and even collections for workgroups charged with these functions.  It also works for recruiting, interviewing, employee records and human resources tasks. These TeleMagic users have often customized and linked their application with Hot Buttons, or Outlook Magic, or ... to the point where upgrading to more expensive and often more complex and less easily adapted contact managers is not so easy to do.   

Those that never got further than a rolladex and calendar get by fine with Outlook and countless other programs that do this.  All those lost and and forgotton contacts that would have purchased something if someone had just followed up.  

Those that imagined something new that could save time and increase profits, implement it in TeleMagic and do their thinking slightly out-side of the predefined box really get the true benefit from what TeleMagic can do to automate and organize the process.  There are an infinite variety of ways to set up and use TeleMagic for profit.

Yes it's amazing to see a software concept make it to 20+ years.  Or a software consultant for that matter.

Steve Heising has been using and supporting TeleMagic since 1985. 

Marketing Center Associates
Boulder Colorado USA 
Our 23rd year using TeleMagic and the Internet for Sustainable Enterprise.

Supporting TeleMagic for 20 years PDF Print E-mail
Written by Steve Heising   
May 01, 2005 at 05:28 PM
Steve Heising, MBA
Marketing Center Associates
P.O. Box 18432
Boulder, CO 80038-1432

Putting TeleMagic and the Internet to work for sustainability.  TeleMagician since version 8.3b in 1986.  More than 300 installations and counting.  Custom Databases, Imports and Exports.  Email and Web services, USA.NET CMS e-mail and hosted Microsoft Exchange services since 1997.  Information Systems Consultant - Work group databases, strategy and tactics for successful IS implementation.  Setup and support for in house and outsourced solutions, TeleMagic, TeleMagic Online, GoGlobal, Terminal Services.  Moving forward, I would like to be able to help more companies with Green and Sustainable products invent new and sustainable ways to do business. 

BioTech Startup through Venture Capital:  1981-1989 - 8 years with Evans BioControl Company. Startup though 8.5 million in venture capital, 0 to 60 employees and 0 - 3 facilities. Sales Rep, Greenhouse Manager, Marketing Director, Vice President. Although the venture capital funded adventure ultimately failed, (and I can tell you about three business principles that were overlooked or ignored, and why we failed), three biological control products and techniques we pioneered; parasitic wasps for control of flies in feedlots and daries, protozoan pathogens for controlling grasshoppers, and entomogenous nematodes for suppressing hydroponic greenhouse pests are in common use today.  Created new database applications and setup and adapted my first TeleMagic contact database for this highly seasonal adventure.

Computer Related Employment:  1989-2006 - 17th year of self-employment providing database and internet information services. TeleMagic, Act, GoldMine, USA.NET, UCN In-Contact, PeakWebHosting, and several other products and services over the years. While it doesn't usually work right the first time we try something new (as in a new release), it usually works right in the end.  If there is a bug in a new version of software, I can find it, and then usually quickly find a workaround.  I've given up supporting the other popular legacy products Act! and Goldmine (less flexible and less robust) and currently support custom TeleMagic and TeleMagic database applications, small networks, email and web based solutions.

Largest Projects:  2 to 3 days per week for 3 years. Novell Network Administrator for REBOUND! a Private Juvenile Corrections company.  Hardware, software and user training. Incrementally swapped out 60 stand alone "286" pc's and built a network of 75 "386" workstations with "486" servers across fiber and leased lines for 3 facilities. 180 users (not counting the residents in the school's computer lab). Supported 2 shifts plus office staff in Denver.  Built a similar network for the Charles Hickey School in Baltimore, MD under Rebound Contract.  Developed and implemented outbound customer contact applications for a number of large catalog operations.  TeleMagic and support for 7 years w/ Northern Tool and Equipment, MN and 8 years w/ Premier Greetings, 2 years w/ Positive Promotions, NY, Honeywell, MN.  5 years with Great American Business Products TX and many more closer to home in Colorado.

Most Fun:  Biological control and bug farming were the most fun.  8 years Supporting TeleMagic for the International Golf Tournament.  Implemented a Contacts, Ticket Packages, and Payments application with New and Renewal Commission Tracking with export for payments data to accounting application and shipping data to UPS tracking system.  Building a content oriented web site for energy effective lighting, http://www.SunWaveLighting.Net for American Environmental Products.

Uniquely Successful Projects: Finding a source for 10,000 Melanoplus differentialis grasshopper egg pods to increase pathogen production.  Using TeleMagic to contact entomologists all over the country, found a likely population near Columbia Missouri.  Recruited labor, and field collected enough young female hoppers to setup a temporary rearing facility in a greenhouse at the University of Missouri (with considerable help from faculty and graduate students.)  Converted a TeleMagic for DOS substitute teacher application that had been running for 11 years to TeleMagic for Windows for the Laramie County School District #1 in Cheyenne, WY.  The application we have developed is used every school day to schedule and track substitutes.  In addition, to scheduling, it collects payroll and federal reimbursement coding data for import into their SAP payroll application.

Not For Profit: 1978-2006 - 27 years National Ski Patrol. National Appointment #8210, Avalanche Instructor, First Aid Instructor, Ski and Tobboggan Examiner, Hesperus Ski Patrol Treasurer, twice and 23 years Ski Patrol Ski Swap fund raising experience.  The Swap recently broke 280K gross sales for the 1-day equipment consignment fundraising event.

Education: 1977 BS Biology w/Chemistry/Math-Physics minors, Highest Distinction, Phi Beta Kappa.  University of Arizona, Tucson, AZ.  1978-79 traveled and worked in Europe for a year, then MBA MIS/Marketing 1981 Beta Gamma Sigma University of Arizona, Tucson, AZ.

Last Updated ( May 15, 2006 at 02:39 PM )
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