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Although the software has evolved into a stable and robust set of rapid application development tools, looking back, the conversion from dos to windows was mismanaged from the acquisition.  Sage's release of the first few versions of TeleMagic for Windows (conversion from the number one dos based system to windows, proved seriously flawed,  Versions 3 and 5 were too little too late. 

Now 3 years "Officially" left for dead on side of the CRM database information superhighway, (customers to be scavenged by and integrated into other Sage CRM products lines), TeleMagic applications have been quietly out living and out-performing expectations.  Many of the custom business applications developed in TeleMagic have refused to die.  Research and Development and Sage corporate level product support are both dead, yet independent resellers, developers and end users continue to quietly purchase new licenses and find new things that TeleMagic can do. 

Many successful applications take advantage of the customizability and the original TeleMagic organizational models in outbound and inbound customer contact centered applications that still run circles around other models.  Now three years after the Official sunset, Sage runs out of printed manuals.  They must have printed a fairly large run and they are not likely to print any more but the point is that new licenses continute to be deployed. 

The days of the boxed and bound product are over yet TeleMagic lives on in companies everywhere.  A new Outlook 2003 module is about to be released by Bruce Durrant, a Canadian developer (who supplies TeleMagic with Hot Buttons Enhancement Software to the White House), with the companies blessing (they allowed him access to the source code for a tight integration), but not with any backing. 

And the Sage TeleMagic saga continues.  The software lives on, inspite of any efforts to convert users to other Sage titles.  I personally look forwared to the release of the outlook 2003 link as this essentially brings TeleMagic up to date with all the features and security enhancements found in this corporate email standard that is supported fully by USA.NET hosted exchange services.  
Who is Sage? PDF Print E-mail
Written by Web master   
May 12, 2004 at 11:54 AM
Who is Sage

The worlds largest Accounting Software Company. 

Best Software (owned by Sage) acquired Sage US Holdings (who had previously bought TeleMagic from Remote Control) shortly after the defunct divison had been transferred  to Interact Commerce Corporation.  Interact (started by the original creator of act after his non compete had expired) had Sales Logix (and had recently bought ACT back from Symantec.) 

Interact Commerce was rolled into Best Software, adding even more titles to the Sage portfolio.  They have recently announced that they will be changing their name back to SAGE.  Sage US Holdings made a number of notable of management blunders (that would make a great MBA case study) and according to Michael McCafferty, Sage never did make good on their promise to spend enough on R&D and on sales and marketing for TeleMagic. About 6 year into the venture, management was unhappy with performance and decided to pull the plug.  Rather than close, the division's assets were transferred to other related entities.  You don't become top dog if you kill the cow while it is still milking, and if you have an opportunity to upgrade users to new cows in the extended family. 

Never the less, TeleMagic continues to exceed user expectations and is currently sold by the Sales Logix division of Best Software/Sage.  But you don't see any mention of TeleMagic anywhere. The message to try one of the other more profitable brands is quite undeniable. 

Sage U.S.Holdings, Inc. was a wholly owned subsidiary of The Sage Group, plc. , based in Newcastle-upon-Tyne, England. Known for acquiring and developing business niche market products, The Sage Group, plc. is the parent company for numerous software publishers worldwide. Through its aggressive acquisition growth strategy. Sage has grown to be the largest publisher of accounting software in the world. Based in Dallas, Texas, Sage U.S. Holdings, Inc. was approximately 200 employees and four product lines.

TeleMagic is a well-known leader in the growing category of workforce automation and contact management software. It is a comprehensive business/sales automation system that is designed for enterprise-wide use of a single relational database in companies or departments with up to 100 employees. A complete workgroup package, the program includes many commonly used office automation applications in an integrated design. A sample of the business activities included in TeleMagic are word processing, individual and group faxing with complete mail merge capabilities, Email, activity scheduling and report generation utilizing a full FoxPro report writer.
TeleMagic, first published in 1985, also meets specific needs within a broad range of industries with its complete customization options. The national channel of certified TeleMagic resellers are trained to completely customize TeleMagic to meet the specific requirements of nearly any industry environment.
Last Updated ( May 25, 2005 at 03:11 PM )
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