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This is TeleMagic's 25th year:  Organizing, Simplifying and Empowering computers, telephones, and people to work together for sustainable business success.

Yes, it is hard to believe that this is TeleMagics 25th year.  How many software titles have done that?  It's been almost ten years since Sage pulled the plug on R&D but not on sales.  Still delivering one of the best bangs for the buck, TeleMagic is licensed by the number of concurrent users.  There are no recurring fees or additional per "named user" costs.  It is available on-line Software as a Service SaaS with a quarterly subscription model, or it can be used with go global, terminal servers and other remote access solutions. 

We recently converted a Roofing contractors DOS TeleMagic which was highly customized and had been in use for 10 years to a TeleMagic for Windows System using hot buttons.  The 10-user system tracks roofing inquires through collections and deposits.  It automates proposals and scheduling jobs, it prepares invoices and posts payments for the daily deposit.  Joe Locke had attempted to replace his DOS TeleMagic with a custom application as he could not find anything off the shelf that worked better than his DOS eleMagic.  in fact, he spent many thousands of dollars on programming and in the end, did not get a functional system.  They told him that TeleMagic was dead.  But then they did not understand the power to build custom applications that is built into TeleMagic.   

So we undertook a conversion project.  it took 3 months,  now Joe has a complete service record and a new Google Maps link to every roof top in Tucson Arizona that he has ever touched.  over the past 11 years.    The boiler plate proposal generation and editing is automated with hotbuttons. Contracts and proposals are faxed using the automation server.  Microsoft word is now the word processor.  Outlook is now the email system.  A custom Accounts receivable program in Dos is now build in Telemagic using level 2.    The System has been up now for a year and a half with minimal support.  Call Joe and ask him if Telemagic is Dead or very much alive and indespensible for his business processes.   

Companies and individuals that have figured out that TeleMagic is a rapid application development tool (written in Visual Foxpro and Delphi) that can be rapidly configured and reconfigured to do many unique contact management tasks.  

My clients use it for suspect, prospect, new customer, customer retention tasks and even collections for workgroups charged with these functions.  It also works for recruiting, interviewing, employee records and human resources tasks. These TeleMagic users have often customized and linked their application with Hot Buttons, or Outlook Magic, or ... to the point where upgrading to more expensive and often more complex and less easily adapted contact managers is not so easy to do.   

Those that never got further than a rolladex and calendar get by fine with Outlook and countless other programs that do this.  All those lost and and forgotton contacts that would have purchased something if someone had just followed up.  

Those that imagined something new that could save time and increase profits, implement it in TeleMagic and do their thinking slightly out-side of the predefined box really get the true benefit from what TeleMagic can do to automate and organize the process.  There are an infinite variety of ways to set up and use TeleMagic for profit.

Yes it's amazing to see a software concept make it to 20+ years.  Or a software consultant for that matter.

Steve Heising has been using and supporting TeleMagic since 1985. 

Marketing Center Associates
Boulder Colorado USA 
Our 23rd year using TeleMagic and the Internet for Sustainable Enterprise.

Why was TeleMagic Discontinued? PDF Print E-mail
Written by Steve Heising   
May 12, 2004 at 11:54 AM
The powers that be at Sage did not understand what they bought from Michael McCafferty and Remote Control.  Sage had also acquiered Dac Easy and Timeslips and the three became Sage US, headquartered in Dallas.  As accountants, they understood accounting software and knew the value of cutting costs and the synergies to be had by combining several smaller companies into one new entity. 

Then they dramatically mismanged the development of the TeleMagic Enterprise for Windows product (see Michael McCafferty's Web site for complete details).  Instead of porting the successful TMdos V14 features and functionality to the first Windows version, they embarked on a more ambitious product and dramatically understimated the costs in doing this.  They did not spend enough on R&D, Sales and Marketing.  They released a windows 1.0 product that did not work and was enough different from their customers successful dos product, that many users took one look and decided to stay with the dos version. 

Upgrade revenues fell dramatically as everybody was waiting for a Windows version that was better than what they already had.  After a series of premature releases, it was version 3.5 that finally took off but by that time momentum had been lost.  By version 5, which was again dramatically more powerful than version 3, the accountants again knowing how to cut costs, decided that since TeleMagic sales had underperformed (compared to other Sage products) it was time to cut their losses.  Sage US failed in any number of ways as a business, but they did in the end, produce an amazing piece of software that does some incredibly useful things.

Many,  if not all of the R&D and Support team from California did not move to Texas and the Texas bunch failed to perform and numerous people were replaced numerous times.  Ultimately with a fabulous product, a strong and talented reseller community and miserable sales, Sage made the decision to stop developing and supporting TeleMagic entirely and with accounting magic, transferred the brand to Interact Commerce Corporation. 

Interact was also acquired by Sage, and since they already had Sales Logix and ACT brands, and as TeleMagic fit somewhere in the middle it became the odd-brand-out.  Then Interact became part of Best Software even more titles have been acquired and Best Software is once again becoming Sage.  May the circle be unbroken. 

Again being accountants, quite a number of their telemagic customers have switched to the other sage products (upgrade them to one of our other products).  Quite a few have gone outside the family, and quite a substantial number however have continued using TeleMagic.  Now that they have figured out how to use more than 20% of it, many have found that it is hard to beat for many custom applications, and that a bird in the hand is worth more than promises and claims from all the birds in the bushes.  And it's kind of nice to own it and not need annnual maintenance fees and support contracts and to not have to deal with a perpetual chaning of buggy releases of each and every sexy sounding new version. 

In fact, TeleMagic has become somewhat of a cash cow and accountants like cash cows.  Sales even two and a half years later have continued to exceed expectations, and costs have practically gone to zero.  Sage has announced that they will continue to sell upgrades and new TeleMagic licenses for as long as people want to buy them. 
Last Updated ( May 13, 2005 at 04:42 PM )
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