Although the software has evolved into a stable and robust set of rapid application development tools, looking back, the conversion from dos to windows was mismanaged from the acquisition. Sage's release of the first few versions of TeleMagic for Windows (conversion from the number one dos based system to windows, proved seriously flawed, Versions 3 and 5 were too little too late.
Now 3 years "Officially" left for dead on side of the CRM database information superhighway, (customers to be scavenged by and integrated into other Sage CRM products lines), TeleMagic applications have been quietly out living and out-performing expectations. Many of the custom business applications developed in TeleMagic have refused to die. Research and Development and Sage corporate level product support are both dead, yet independent resellers, developers and end users continue to quietly purchase new licenses and find new things that TeleMagic can do.
Many successful applications take advantage of the customizability and the original TeleMagic organizational models in outbound and inbound customer contact centered applications that still run circles around other models. Now three years after the Official sunset, Sage runs out of printed manuals. They must have printed a fairly large run and they are not likely to print any more but the point is that new licenses continute to be deployed.
The days of the boxed and bound product are over yet TeleMagic lives on in companies everywhere. A new Outlook 2003 module is about to be released by Bruce Durrant, a Canadian developer (who supplies TeleMagic with Hot Buttons Enhancement Software to the White House), with the companies blessing (they allowed him access to the source code for a tight integration), but not with any backing.
And the Sage TeleMagic saga continues. The software lives on, inspite of any efforts to convert users to other Sage titles. I personally look forwared to the release of the outlook 2003 link as this essentially brings TeleMagic up to date with all the features and security enhancements found in this corporate email standard that is supported fully by USA.NET hosted exchange services.
Supporting TeleMagic for 20 years
Written by Steve Heising
May 01, 2005 at 05:28 PM
Steve Heising, MBA Marketing Center Associates P.O. Box 18432 Boulder, CO 80038-1432 303-581-9296
Putting TeleMagic and the Internet to work for sustainability. TeleMagician since version 8.3b in 1986. More than 300 installations and counting. Custom Databases, Imports and Exports. Email and Web services, USA.NET CMS e-mail and hosted Microsoft Exchange services since 1997. Information Systems Consultant - Work group databases, strategy and tactics for successful IS implementation. Setup and support for in house and outsourced solutions, TeleMagic, TeleMagic Online, GoGlobal, Terminal Services. Moving forward, I would like to be able to help more companies with Green and Sustainable products invent new and sustainable ways to do business.
BioTech Startup through Venture Capital: 1981-1989 - 8 years with Evans BioControl Company. Startup though 8.5 million in venture capital, 0 to 60 employees and 0 - 3 facilities. Sales Rep, Greenhouse Manager, Marketing Director, Vice President. Although the venture capital funded adventure ultimately failed, (and I can tell you about three business principles that were overlooked or ignored, and why we failed), three biological control products and techniques we pioneered; parasitic wasps for control of flies in feedlots and daries, protozoan pathogens for controlling grasshoppers, and entomogenous nematodes for suppressing hydroponic greenhouse pests are in common use today. Created new database applications and setup and adapted my first TeleMagic contact database for this highly seasonal adventure.
Computer Related Employment: 1989-2006 - 17th year of self-employment providing database and internet information services. TeleMagic, Act, GoldMine, USA.NET, UCN In-Contact, PeakWebHosting, and several other products and services over the years. While it doesn't usually work right the first time we try something new (as in a new release), it usually works right in the end. If there is a bug in a new version of software, I can find it, and then usually quickly find a workaround. I've given up supporting the other popular legacy products Act! and Goldmine (less flexible and less robust) and currently support custom TeleMagic and TeleMagic database applications, small networks, email and web based solutions.
Now that TeleMagic has officially been "Sunsetted" by the powers that own it, it is proving to be pretty hard to kill it. Many users are just now figuring out how to use all the stuff that is in there. We 've even had some users switch to brand x and then switch back. New seats and upgrades are still being sold and registered daily. Best Software is continuing to sell and register new licenses for new and upgrade users. End user support continues to be handled by the 100 or so successful resellers who support thousands of users over the 20-year-old client base.
Coming soon, TeleMagic user forum. Post a TeleMagic question, and hopefully we'll have an answer. You will need to login to access this feature. In the meantime, send your questions and comments by email to